Resume Aldric SCHLOEGEL
Resume Aldric Schloegel En Gb Us- Career goals
CDO “Chief Digital Officer” or CDMO “Chief Digital and Marketing Officer”
Director of e-commerce/web-marketing
Digital strategy consultant
- Work experience
2017 – 2018 Head of Web Agency / INFRA communications agency
Digital strategy consulting, web-marketing 360
Project management: creation, redesign of websites and mobile, digital marketing
Business transformation (strategy, organisation, continuous improvement of the production process)
WebAgency team management
2015 – 2017 Head of Cross Channel Marketing / MacWay
Audit and readjust web marketing strategy
Traffic acquisition management: SEO, SEA, Comparators, Display,
Affiliation, Retargetting, Display, Emailing, Radio, Media
Operational Marketing Directorate: 4P, Direct Marketing, Loyalty
Inbound: blog, community management, influencers, e-reputation
Launch of a marketplace: marketing support, recruitment – on-boarding
Awareness and driving change: KPIs steering, price marketing,
live chat, inbound, brand DNA, stores – cross-channel strategy
Management: recruitment, coaching of a team of 9 employees
2013 – 2014 International project manager / Wurth MODYF
International e-commerce store redesign / Europe on Magento
( France / Germany / Italy / Spain / Belgium / Netherlands)
Coordination of international teams: organisation, planning, budget, meetings, partner integration, testing etc.)
Information system interfacing: PIM step/stibo, Microsoft Dynamics AX, SAP, Emailvision, Lengow
2007 – 2013 Www.modyf.fr E-commerce manager
Project management: redesign of an e-commerce store
Needs analysis
Selection and choice of mastery
Choosing the e-commerce strategy
Artistic direction
Supplier management and supervision
Project group leader
Evolutions and development of the shop
- University course
2008 – Master II e-commerce Strasbourg School of Management
E-business project management
Information Systems Management
E-marketing techniques
Intelligence
2004-2007 National Tri Training, Undergraduate – Master I
International Business Management (IBM)
Economics – Management, organisation
Marketing, branding, consumer behavior
Communication, marketing techniques
Intercultural/global focus
University of Upper Alsace (FR)
Berufsakademie Lurrach (DE)
Fachhochschule beider Basel (CH)
LEGT Henry
Personal skills and skills
Foreign languages
German: English current: good Spanish level: basic
Skills, social and organizational skills
Open-mindedness, curiosity
Analytical ability, synthesis
Flexibility, teamwork
Sense of organization, autonomy
Computer skills
Master of web technologies (CRM, CMS e-commerce, SEO tools, audience measurement tools, e-mailing, html, wordpress…)
Webdesign (adobe photoshop CS4)
Office software (MS Office, Mozilla suite, various)
Hundreds of interests
Corporate strategies, branding and brand communication
New technologies, multimedia
Sport