MASTER E-BUSINESS EM STRASBOURG 2007

Pôle Digital Marketing

Digital Identity and E-reputation
Influence strategy and social media
Social commerce, M-commerce and T-commerce
CRM, E-CRM and loyalty
E-business software (emailvision, radian6, webtools)

Web and business intelligence cluster

Securing payments
Monetization of content
E-commerce (cross selling, up selling)
Cloud computing
Business intelligence: tools and applications
Applications and mobile site and tablets Supply Chain Management

Marketing – Communication

Brand management
Product manager
360-degree event strategy
Media planning, audience studies and webanalytics
Innovation marketing

Project Management

End-of-study project
Consulting Project
Applied research memory
MS Project

Management

Budget
Human resources management
Business Plan
Contract law

INTERNATIONAL BUSINESS MANAGEMENT (IBM) 2003 – 2006

TRINATIONAL SECTION English – German – French

University of Haute-Alsace (Colmar campus)
Duale Hochschule Baden-Wurttemberg (Lurrach – Germany)
Fachhochschule Nordwestschweiz (Basel – Switzerland)

IBM – OBJECTIVES OF THE TRINATIONAL FILIERE – OPENING TO THE WORLD

Acquire a set of skills that train business and international management careers in private and public companies. These jobs require strong professional skills and in-depth language skills.

Ibm's International Business Management training was designed in 2000 on a model unique in France in the field of economics and management.

It is based on the geographical proximity of the three co-founding institutions: the University of Haute-Alsace (via the "Marketing Techniques" Department of the IUT in Colmar) alongside two Higher Schools, the Duale Hochschule Baden-Wurttemberg (DHBW) located in Lurrach, Germany, and the Fachhochschule Nordwestschweiz (FHNW) in Basel, Switzerland.

Studying together, across borders, in partner schools promotes the development of intercultural skills: young graduates are able to work in international-oriented companies or organisations as well as in multicultural teams in all areas of management.

IBM – PROFESSIONALIZATION – CONTENT OF STUDIES

IBM training is based on the acquisition of skills in General Economy – Corporate, Marketing, Law, Market Research, Corporate Finance etc. All areas of management science are thus covered by training.

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